Well....
If nothing else, it does go to show how much the DED has raised the profile and awareness of the TT with the general public worldwide.
It has also brought another facet to attending the TT, with no impact on the limited avalability of transport or accommodation during the TT period. Also, the normal 'profile' of the typical person who goes on a cruise is someone with higher than normal disposable income, and a more 'mature' age.
It will be interesting to see how that develops.