"And lastly if I may make a suggestion, people who try to decide what the races should be by talking to current riders are missing a trick. They should be talking to those who have abandoned the races and finding out why, or those who haven't been yet and finding out what it would take to get them across. There's no point selling to people who are already your customers."
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That's an interesting and very good point... the basis of marketing, too.
As I was reading further up your piece I was wondering how many who had entered last year's Senior, and not got a race, have not come back... anyone know... anyone ask them why?
I don't expect the already under pressure MMCC staff to do this, but maybe it's a winter job for ambassadors... contact people you know who used to come, as riders or spectators and ask what would bring them back.
As Paul Phillips has a lot of experience encouraging TT newcomers, maybe ask for his help to attract Manx newcomers, either directly, or just by sharing what worked with TT entries.