With the 2016 MCE British Superbike Championship getting underway next weekend at Silverstone, the JG Speedfit Kawasaki team have today proudly unveiled a new sponsor, Monster Energy.  

With the green and black Monster Energy claw becoming synonymous with motorsport around the world, the instantly recognisable logo will become a prominent part of the 2016 JG Speedfit Kawasaki ZX-10R livery that James Ellison, Leon Haslam and Peter Hickman will campaign.

The Monster Energy logo fits seamlessly with the enhanced green and black design of the 2016 machine, highlighting the attention the team has attracted from big brands outside of the motorcycle industry. The addition also helps demonstrate the increased relationship with the Monster supported World Superbike Kawasaki Racing Team.

John Beasley, VP of Marketing, EMEA from Monster Energy said 

”We're very pleased to be partnering with the JG Speedfit Kawasaki team for the 2016 MCE British Superbike Championship. All three riders have the potential to make the Showdown and we look forward to seeing their success over the year.”

GBmoto Racing Team Principal Mark Smith-Halvorsen added, 

“We’re incredibly proud to have Monster Energy come on board and support our campaign to win the 2016 MCE British Superbike Championship. The green and black claw adorns machines across all forms of motorsport and we look forward to representing them on our machines in the best way possible…by running at the front!”